MADE IN ITALY
For Cyclists, By Cyclists
Crafting quality Italian apparel since 1979.

Giordana’s obsession with taking the best and making it better starts with Giorgio Andretta, an elite cyclist in the 1970s who ultimately became a cycling apparel specialist.

In 1971, Andretta formed Gita Sporting Goods, an importing and distribution company. Giorgio developed relationships with many local companies while racing, and after moving from Italy in his early 20s he became the first North American distributor for Grandis, Duegi, Sidi, Gipiemme, Benotto, De Rosa, Diadora, Campagnolo, Pinarello, Dario Pegoretti, and many others. Working with the biggest names in the sport including Nike Cycling, Eddy Merckx, Fulcrum, Cinelli, Colnago, Gommitalia, and more, his singular goal has always been to offer the highest quality European equipment to elevate the American cycling experience.

An avid cyclist to this day, Andretta is still the driving force behind product development. With a family-owned facility in Italy, Giordana is creating even more synergies for all phases of production. This has contributed to streamlining the manufacturing process even further to create the best cycling apparel on the market. Giordana’s dedicated teams in Charlotte, NC, and in Vicenza, Italy, consist of adventurous and unique individuals who share a passion for the outdoors, quality products, and a little friendly/fierce competition. Ultimately, every Giordana employee is focused on what matters most: delivering cycling apparel that works in perfect concert with the human body, giving riders the ability to perform at their highest possible level.