ARE WE CRAZY? WHEN IT COMES TO TEQUILA, YES.

Suerte is among only 1% of tequila brands labeled TAHONA. 

Tahona. It's Spanish for Delicious.

To be 100% Tahona means that every pina from the oven gets crushed under a two-ton stone, slowly and repetitively, for 24 hours to release all the juices. Other tequila producers use shredders to process the pinas, but the stone yields a more distinctive and nuanced agave flavor and, most people agree, a better tequila.