Building a Community
Our team at Sanitas Sports works tirelessly to ensure that each event not only provides a challenging and rewarding experience for participants but also fosters a sense of camaraderie and support within the community. We believe that through shared experiences and a passion for sports, we can build lasting connections and inspire individuals to push their limits and achieve their goals. Join us at Sanitas Sports and be a part of something bigger than just a race - be a part of a community united by a love for sports and a desire to make a positive impact.
Founded by Barry Lee, with the help of race director John Haley and coach Will Ross, Sanitas Sports has grown from a vision to a thriving community-focused organization. Barry Lee's passion for sports and community building, combined with John Haley's expertise in event organization and Will Ross's coaching experience, has laid the foundation for the success of Sanitas Sports. Together, they have created a platform that not only offers exciting and well-organized events but also promotes inclusivity, support, and a sense of belonging among participants. The collaborative efforts of these individuals have been instrumental in shaping Sanitas Sports into a hub for athletes of all levels to come together, challenge themselves, and form lasting connections.
We are Passionate cycling advocates, event creators driving community engagement and promoting health and wellness. With expertise in corporate sponsorships, brand development, and strategic marketing, we create impactful experiences that connect people through the power of cycling.
We are dedicated to fostering a vibrant cycling culture, to specialize in creating and managing successful sports events, developing strategic corporate sponsorships, and driving brand engagement through innovative marketing and advertising. As strong community advocates we are committed to promoting health and wellness through cycling, and to work to develop meaningful community partnerships. Sanitas Sports expertise encompasses all facets of the cycling industry, from product development to advocacy.
Meet our crew
Barry Lee
SANITAS SPORTS - FOUNDER
Cyclist, Outdoorsman, Nature and Yoga enthusiast
25 plus years of experience and history of success in business leadership, relationship management, and building teams and relationships from the ground up. Strong understanding of endurance sports, event delivery and brand development
Business Operations and
Event Creation
• Race Venue Selection
• Sports Consulting with city municipalities
• Government Relations
• Strategic Planning & Execution
• Partnerships, Fundraising
• Budgets & Financial Forecasting
• SecuringVenue & Vendors
Produce media Relations
Product & Brand Management
Currently working for the last seven years for the Black Swift Group, and the Pro Cyclist Foundation.
Based in Girona, Spain, Austin, and Boulder.
Started Bici-Lux in 2025, a boutique, exclusive small group, cultural and sport global experience company. Girona, Italy, Boulder, Austin, Hawaii and California are current destination locations across the seasons best for each.
Teamwork makes this dream work. The goal has always been to give back to the community.
He is drawing from thirty plus years of trying to ride fast and racing across all disciplines in elite and professional races.
Previously holding a USA Cycling coaching certification, an ISSA personal training certification and USA massage therapy license, he has a diverse and well rounded background.
Current events include:
Pace Bend week in Austin
TNT Boulder
Medtronic Longmont Crit
Colorado Crit week
Ned Gravel
John Haley
SANITAS SPORTS - RACE DIRECTOR
Growing up in the California I was exposed at an early age to exploring the mountains and deserts. I often found myself lost on purpose. I spent a lot time on two wheels, pedaling around wherever I could, always seeking new places to see. As I got older, I decided to enlist in the Army where I quickly became a fan of the orienteering and route planning aspects of the military. Eventually I deployed to Iraq and spent a good amount of time lost in the desert without reliable GPS. Wayfinding became essential to success.
As I began riding more and racing bicycles, planning routes and trips were my favorite. I began to direct and design courses for Cyclocross while also race directing.
Will Ross
SANITAS SPORTS - COACH
Cycling coach 20+years experience
Fitness trainer 20+years experience
Category 1 bike racer
Racing domestically regionally consistently since 1987
Fitness-my style and philosophy is all about a holistic approach and taking all related aspect’s of fitness and health into consideration when working with a new client. I really try to hack the burden of workouts and simply make it fun. It’s a cautious approach with a safety first plan but before you know it you are achieving some stated goals.
Cycling technique coach-I’m not a calendar mesocycle type of coach, I’m not concerned with numbers, I don’t prescribe intervals or power numbers. In fact, I’m a perfect compliment to a coach like that. My clients hire me to teach sprinting, cornering, hill climbing and one of cycling most important yet basic functions, how to ride in a paceline with others. I’m also a tactics coach for middle and upper level bike racing amateurs for road racing and criteriums.